The first website I created (in 2003) is about job interview strategies.
It’s ranked Number 1 in Google for the keyword phrase “job interview strategies.”
Isn’t that great?
No. Other than some bragging rights, this accomplishment is virtually worthless to me.
Why? Because no one is searching for that keyword phrase!
It’s like having the best steak for sale at a vegetarian convention.
What keyword phrase is my target audience searching for? “Job interview.” More than 18,500 searches per month!
But there’s also a lot of competition. When you search Google for that keyword phrase, it finds more than 2 million matches!
My site is ranked Number 30.
Which would you rather have—the Number 1 spot for a phrase no one searches for, or the Number 30 spot for a highly searched phrase?
This is just one example of how a lower Google rank can be far better than a higher one. Successful ranking depends on the keyword phrase and the number of searches for that phrase.
When doing your initial research, first find the keyword phrases for your niche that people are actually searching for—not phrases you think would be good. I recommend using the free Bulk Keyword Research Tool at itarget.info.
When I began designing my job interview site, “job interview strategies” seemed like a great phrase. It isn’t. If I’d done better research, I would’ve known this from the beginning.
My job interview site is not a blog, but it is an authority site. It took me years to achieve a decent ranking for a good search phrase. With today's tools (blogs, social networking, The Authority Black Book, etc.) you can get there much quicker.
Just make sure the keyword phrase you’re focusing on is worthwhile!
Tip: While you’re waiting for your site to climb in the rankings, be sure to write and market articles for your niche. In the early stages of my site development, several of my articles were published on websites with much higher rankings (and far more traffic) than mine. I’ve no doubt the backlinks from those authority sites, and the visitors they generated, helped my interview site to achieve success.
keyword phrases search engine rankings